Creative. Doer. Accomplished. Y, the new fragrance for men from Yves Saint Laurent is the embodiment of these words. Y is not the story of a man but of a men generation: creative and doers they dare to follow their passions and intuitions; to ask themselves the right questions & create their own path to self-accomplishment. The bottle is sharp & minimalist in its construction but keeps a strong creative signature with the surprising Y notch on the back. The eau de toilette represents the dual personality of those men: clear & bright on the top notes while strong & sensual on the heart & base notes. A white & dark masculine fougere, Y is the scent of freedom to dream, dare & live to be accomplished.
Everything starts with a why.
Families of Fragrance
Fresh Citrus Aquatic Marine Oriental Yummy Amber Sweet
White & Dark fougere
THREE REAL MEN WITH VERY REAL PASSIONS,
THE Y-CREW CONSISTS OF A RAPPER,
A SCULPTOR AND AN ARTIFICIAL INTELLIGENCE
RESEARCHER; EACH OF WHOM TAKES
A MODERN, MULTI-FACETED APPROACH TO
LOYLE CARNER IS A 22-YEAR-OLD SOUTH LONDON
RAPPER WHO DIRECTS HIS OWN VIDEOS
AND WRITES MUSIC THAT WEARS ITS HEART
ON ITS SLEEVE.
SCULPTOR DAVID A. FLINN IS A NEW YORK NATIVE
WHOSE WORK EXPLORES THE BOUNDARIES
BETWEEN THE ORGANIC AND THE MANMADE.
ALEXANDRE ROBICQUET IS A RESEARCHER
WHO IS BREAKING BOUNDARIES IN ARTIFICIAL
TOGETHER, THESE THREE POLYMATHS FORM THE
Y CREW, A TRIO OF FORWARD-THINKING, HARD
WORKING AMBASSADORS WHO ELEGANTLY
EMBODY THE UNINHIBITED CREATIVE SPIRIT
OF YSL’S NEW FRAGRANCE.