In the untouched landscape of the Moroccan Atlas Mountains, known for its extreme conditions, YSL Beauté created exceptional gardens. In collaboration with dry landscapes designers and a cooperative of 32 local women, botanicals are grown in respect of water and soil and harvested to explore their properties and infuse their potent efficiency in YSL Beauté products.
HOW IT ALL STARTED
For the landscape designers Eric Ossart and Arnaud Maurières: “it is a resolutely contemporary interpretation of the ancient Garden of Eden, which seeks to portray Yves Saint Laurent’s affection for the Mediterranean culture.The gardens are divided into three distinct areas. The first is composed of 64 square plots for growing plants that will be incorporated into YSL Beauté products. In addition to the famous saffron pistils used in Or Rouge range, walnut leaf is used in the Top Secrets range, pomegranate in Rouge Volupté Shine while the Touche Éclat range is formulated with marigold. A second space – called the “botanical area” – is an experimental area for testing new ingredients. Finally, a “legacy” space pays tribute to Yves Saint Laurent and his passion for flowers. It includes a dozen plants and flowers such as wheat, hibiscus, and lilies.
A SOCIAL PROGRAM FOR WOMEN
YSL Beauté combine une approche de travail innovante avec un modèle d'approvisionnement responsable. Elle s'appuie sur le savoir-faire des collectivités locales pour obtenir des ingrédients authentiques et naturels comme les célèbres pistils de safran utilisés dans sa gamme Or Rouge, lancée en 2014.
YSL Beauté a développé un programme social pour promouvoir les compétences uniques des femmes locales et les aider à acquérir des connaissances supplémentaires. Au sein des Jardins Communautaires de l'Ourika, YSL Beauté a soutenu la création d'une coopérative de 32 femmes pour prendre soin de chaque plante. Un programme a été spécialement créé pour défendre leur savoir-faire artisanal et leur communauté afin de les aider à acquérir de nouvelles compétences et soutenir leur indépendance financière. En seulement trois ans, cette communauté unique a doublé ses revenus et favorisé l'autonomisation des femmes dans la région.
For several years we have been developing products in a way that limits their impact on the environment at each stage of the lifecycle, from the design stage through to the end of the product’s life.
This means Eco-design with no compromise on YSL beauté’s quality and luxury standards. By reducing the environmental footprint of our product formulas by sourcing more raw materials in a responsible, sustainable way that respects biodiversity, optimizing packaging and committing to zero deforestation.
We have been awarded the butterfly mark, powered by Positive Luxury, in recognition for our commitment to social and environmental sustainability.
SOME ACTIONS ALREADY TAKEN
Sourced 100% FSC Certified Paper
Reduced our packaging weigth
Suppression of leaflet inside product
Favor rechargeable packaging
Favor the use of ingredients from Morocco
INSIDE OUR PRODUCTS
We are committed to ensuring the quality, efficacy and safety of our cosmetic products. Because we know that your beauty regimen is important to you, and it is above all a matter of trust, we are committed to providing you with the answers to the questions you have about our products and ingredients. This website is made for you and will evolve over time based on your feedback. We will strive to constantly enrich it with new content that better answers your questions.
OUR STAR INGREDIENTS
Native to Mexico, the Queen of the Night bears magnificent, sweet-scented flowers that bloom for only six hours, once a year during the night. Before blooming, the flower fills up with lipids to produce a special oil that attracts pollinators and prompts a complex of sugars to travel through the flower and activate its blooming. Hand harvested in the Ourika Gardens, Moonlight Cactus is the key in gradient of the Pure Shots Night Reboot Serum.
Used widely in fragrances, the Iris also has cosmetic properties making it one of the most precious ingredients. Hand harvested in the Ourika Gardens, Iris is the key ingredients of the Pure Shots Lines Away Serum.
Marshmallow flower contains many complex molecules, which stimulates the flowering process while protecting the flower against UV rays. Native from Mediterranean basin, Mallow is the key ingredient of the Pure Shots Light Up Serum.
Abundant in Morroco, Barbary Fig and cactus are well known for their smoothing properties. Their flowers are the key ingredient of the Pure Shots Y Shape Serum.
At the foothills of the Atlas Mountain hides a precious spice: the pistil of the Saffron flower. Used for centuries for its medicinal properties, Saffron has been passed down through generations of Moroccan women, who cherish the secret of its exceptional ability to embellish the skin. Hand harvested in the Ourika Gardens, Saffron is the key ingredient of the Or Rouge range.
Marigold grows extremely well in the Ourika Valley – the extreme weather conditions at this altitude prompt the plant to produce more flowers. The flowers are hand-harvested in the YSL Beauty Ourika Gardens in April and used as the key ingredient of the Touche Éclat range.
The pomegranate is resistant to drought and can store much moisture and vitality in its fruits. Pomegranate juice extract is used for its high concentration in antioxidants, vitamin C, to protect skin and lips. Hand harversted in the Ourika Gardens, Pomegranate is the key ingredient of the Rouge Volupté Shine lipstick.
Walnut trees can only grow in mountainous places such as the Moroccan Atlas Mountains. Mature leave extract is highly concentrated in tannins, flavonoids for a smoother and radiant skin. Hand harvested in the Ourika Gardens, Walnut Leaves are the key ingredient of the Top Secrets range.
We know you care deeply about the products you use. That is why it is our duty and responsibility to select quality ingredients only, and which comply with the strictest regulations. We meticulously choose them to offer you products that meet the very highest quality and performance standards. All the ingredients used in YSL Beauté’s products are safe and have been subject to a rigorous scientific evaluation of their safety, by our internal experts and also independent experts. We use an increasing variety of natural ingredients along with synthetic ones as we strive to always be attentive and satisfy all needs and growing expectations in the beauty sector.
OUR COMMITMENT TO SAFETY
The safety of our consumers is an absolute priority for us. Your safety and confidence in using our products is what drives us. Safety assessment is at the heart of what we do. It is a prerequisite for the choice of our ingredients and the conception of any of our products. We make sure they all comply with the strictest regulations in the world wherever our products are sold. Ensuring such a guarantee relies on a rigorous system, which encompasses every aspect of our production process worldwide, from the choice of our ingredients and product formulation, to manufacturing and packaging.
THE INGREDIENTS WE USE
The ingredients we use, which are duly authorized by the strictest regulations in place, meet the highest standards of quality and performance. They have an essential function or purpose in our products. Whether of natural origin or synthetic, the ingredients that compose our products can for example contribute to their effectiveness, preservation, texture, color or smell.
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